Apple will flog anywhere up to 30 million Apple Watch units next year, according to investment analysts.
Researchers at Morgan Stanley say the general consensus for Apple Watch sales is somewhere between 10 million and 30 million.
What’s more, the firm revealed its high-end estimate is ‘
So how did Morgan Stanley come up with the 30 million figure? The estimate is based on 10 per cent of people using an iPhone 5 or newer buying up Apple’s smartwatch fare.
Since there’s somewhere around 315 million people that meet this criteria, that puts Apple Watch sales at just north of 31 million.
By comparison, iPad penetration came in at 14 per cent during its first year on sale, meaning a bigger chunk of Apple consumers picked up the flagship slate.
It’s also worth looking at original iPhone sales too – the fledgling blower achieved a market penetration of 7 per cent based on iPod owners, which measures up at half of the iPad’s penetration.
The 30 million estimates fits in well with what we’ve already heard so far. Last week it was revealed that Apple’s supply chains were gearing up to produce as many as 40 million Apple Watch S1 chips.
Somewhere between 30 and 40 million Apple Watch units are expected to be built, which gels nicely with Morgan Stanley’s estimates.
The report was very positive about wearables in general, with Morgan Stanley’s Katy Huberty revealing the firm expects ‘the wearable market to hit 530 million units in 2020 in [its] base case and 1 billion units in 2020 in [its] bull case.’
In other Apple Watch news, Apple just released its WatchKit tool that gives developers the chance to start producing apps for the device.
This also means we now know the smaller Apple Watch model will tout a 1.5-inch 272 x 340 display, while the larger variant will pack a 1.65-inch 213 x 390 screen.
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