The Apple Watch will soon be available to buy at Currys and PC World locations in the UK, reports on Friday have claimed.
MacRumors has posted a screenshot, seemingly showing the Apple Watch within an internal inventory listing at the high street retailer.
Currently the Apple Watch is only available to buy from Apple’s official retail stores in the UK, but that may be about to change, judging by the screenshot (below).
The move comes as Apple begins expanding availability beyond its official outlets in various territories around the world.
In the United States, Apple recently rolled out availability to Best Buy locations, which are very much the equivalent of the Currys and PC World group.
That figure, if accurate, would put Apple in second place in the wearables sector behind Fitbit, which reportedly sold 4.4 million devices during the same period.
Expanding the availability beyond Apple Store outlets into more accessible high street stores should give Apple a better shot at overhauling Fitbit by the time next quarter’s sales figures are tallied up.
Related: Apple Watch 2 news
Currys and PC World have a combined total of 368 stores around the UK