Less than a week ago, Apple posted what was meant to be an acknowledgement that Samsung had not copied its design on its homepage, as ordered by a UK judge and upheld by the High Court of Justice of England and Wales. Instead it put up what, with the best will in the world, could only be described as a yet another attack on its rival. Now the UK court of appeal has reprimanded Apple for its flagrant misrepresentation of the court’s intent, and given the maker of the iPad and iPhone 24hrs to comply with the original directive.
It seems we’ll never have peace in the ongoing legal battle between Apple and Samsung, the two giants of the mobile tech world whose flagship smartphones, the iPhone 5 and Samsung Galaxy S3, dominate the mobile space. The moment one case ends, another is begun, or an old one is appealed.
Apple complied with the exact wording rather than the spirit of the original ruling by putting up the ‘acknowledgement’ as a tiny link at the bottom of its homepage, in amongst the terms and conditions – which, let’s be honest, most people never bother scrolling down to.
There the link was titled simply “Samsung/Apple UK judgment”, and led to a piece of text that was carefully presented to make Apple seem a victim of errant judgement. It mentioned the ruling, but quoted only two parts: the one where it says that Apple’s “is a cool design” (for the iPad tablet), and the one where it is claimed that Samsung’s designs (for the Galaxy Tab) are “not as cool”.
It then cheekily goes on to emphasise that the German and U.S. courts ruled differently in this matter, finishing up with the statement that “other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad”.
Whether you agree with the latter statement or not, the fact remains that Apple appears to be taking its legal loss with ill grace, in the spirit of the “Mac is better than PC” ads – which were pretty ridiculous for those informed enough to know that the Mac IS a PC (personal computer).
According to the Guardian, Apple tried to argue that it would take “at least 14 days” to put up the amended version, which is simply ludicrous. We’ll see what the new version is like when it goes up.