Despite being the most valuable company that’s ever existed, it seems that Apple might be having a couple of issues getting its latest venture off the ground.
That’s according to new reports suggesting that the Cupertino-based firm is struggling with the launch of its long awaited TV service.
Citing unnamed ‘industry executives familiar with Apple’s plans’, Re/code has claimed Apple has been forced to delay the new service, as it has failed to signed up its desired portfolio of localised TV programmers.
Tim Cook and co allegedly wanted to unveil the reworked platform in early autumn, but have had to backtrack.
However, these insiders are confident that it will happen “eventually”, though they claim the biggest hurdle for Apple to clear could relate to money.
It’s not necessarily the amount of money that is an issue, however, just securing deals with all of the necessary partners.
The report has suggested that the Cupertino-based company intends to deliver access to live programming from local TV stations in cities across the US, in order to distinguish it from rival TV services.
However, this is said to be proving troublesome, as striking up deals with broadcasters which don’t own all of their local stations can be a very long and complex process.
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If it does finally make it to market, Apple’s web TV service is expected to cater to multiple device categories, including iMacs, iPhones, iPads, and the Apple TV streaming box.
A WWDC mention on 8 June is looking unlikely, but stay tuned for more info.