The long-rumoured Apple TV is about to go into production, according to the latest reports. Manufacturer Foxconn will shortly receive components from Sharp in order to start producing the Apple-branded television.
According to AppleInsider, Foxconn will start taking-in Sharp components for the Apple TV next quarter, pointing towards a possible release at the end of the year. Apple, as usual, has made no official announcement at this point.
Sharp is expected to supply the LCD panel for the Apple TV, which has been all-but confirmed by the words of Foxconn chief Terry Gou. Foxconn is a trading name for Hon Hai, which has acquired an 11 per cent stake in Sharp, and is the manufacturing might behind many of Apple’s products.
Earlier this week, Gou made incendiary comments about his company’s intention to effectively do-over Samsung – the current TV market leader – urging the public not to buy the Samsung Galaxy S3 smartphone. Although he didn’t step as far over the mark as to announce the Apple TV – severe slapped wrist time – he did cite the partnership with Sharp as a reason why Samsung is in danger.
For early hints on what the Apple TV may be like to use, take a look at the Apple TV set-top box. However, with Smart TV now offering impressive features in the majority of new TVs, Apple needs to plug-in additional bits like iPlayer in order to provide a truly comprehensive tellybox solution.