Apple Television Coming In Time For Christmas 2012

Apple will bring out its highly anticipated television set

in time for the festive season next year.

However the Apple television, dubbed the iTV, will come at a

premium, costing twice as much as equivalent televisions from other

manufacturers. The Apple television will come in a variety of sizes and will be

a complete solution rather than just a plug-in box.

This is all according to respected Piper Jaffray Managing

Director and Senior Research Analyst, Gene Munster, who was speaking to the

Ignition: Future of Media conference.

Munster

said it would be worth consumers waiting for the new Apple television to be

unveiled before they considered purchasing their next TV. The premium people

are likely to pay, just like a lot of Apple products, could be justified by the

integration it will offer with other services and the cloud.

Of course Apple already offers the Apple TV set-top box but

it is expected that this will be integrated into the new TV set. One feature

which Munster

expects to see on the set is Siri, the intelligent voice recognition software found on the iPhone 4S. Siri on the Apple television would allow users to control their sets using

voice commands for actions like changing channels, recording programs or lowering the volume.

The issue of needing a TV subscription service however still

remains but the solution is likely to be integrated into the TV rather than

leaving it up to the user to chose his/her provider and/or set-top box.

In his biography written by Walter Isaacson, Steve Jobs

admitted that Apple was working on building a television: “I’d like to

create an integrated television set that is completely easy to use. It would be

seamlessly synced with all of your devices and with iCloud. It will have the

simplest user interface you could imagine. I finally cracked it.”

Last week we reported that Sharp is believed to be the company

providing the LCD panels for the Apple television and that finished units could

begin to roll off the production line by the middle of the year – which ties in

with the launch being towards the end of next year.

Via: Telegraph

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