Apple will bring out its highly anticipated television set
in time for the festive season next year.
However the Apple television, dubbed the iTV, will come at a
premium, costing twice as much as equivalent televisions from other
manufacturers. The Apple television will come in a variety of sizes and will be
a complete solution rather than just a plug-in box.
This is all according to respected Piper Jaffray Managing
Director and Senior Research Analyst, Gene Munster, who was speaking to the
Ignition: Future of Media conference.
said it would be worth consumers waiting for the new Apple television to be
unveiled before they considered purchasing their next TV. The premium people
are likely to pay, just like a lot of Apple products, could be justified by the
integration it will offer with other services and the cloud.
Of course Apple already offers the Apple TV set-top box but
it is expected that this will be integrated into the new TV set. One feature
voice commands for actions like changing channels, recording programs or lowering the volume.
The issue of needing a TV subscription service however still
remains but the solution is likely to be integrated into the TV rather than
leaving it up to the user to chose his/her provider and/or set-top box.
In his biography written by Walter Isaacson, Steve Jobs
admitted that Apple was working on building a television: “I’d like to
create an integrated television set that is completely easy to use. It would be
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seamlessly synced with all of your devices and with iCloud. It will have the
simplest user interface you could imagine. I finally cracked it.”
Last week we reported that Sharp is believed to be the company
providing the LCD panels for the Apple television and that finished units could
begin to roll off the production line by the middle of the year – which ties in
with the launch being towards the end of next year.