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New Apple TV Coming As Stock Runs Out

David Gilbert


New Apple TV Coming As Stock Runs Out

Apple may be preparing to launch a stand-alone TV system later in 2012, but in the mean time it looks set to launch a revamped Apple TV set-top box.

Earlier this month we reported that a third generation Apple TV was likely to launch soon, with references to it in the latest iOS software as well as a number of leading US retailers listing the second generation set-top box as out-of-stock.

Now sources speaking to The Verge have said that staff at PC World in the UK have been told to tell customers they don’t have any more stock of the Apple TV and they don’t know when they will be getting more in.

The PC World website lists the Apple TV as available from a number of stores in London and out of stock at other, but it is not available direct from the online store, indicating that PC World is selling off the final few units still left in stores.

At the earnings call for Apple’s latest record breaking profits, CEO Tim Cook referred to Apple TV in the same way his predecessor Steve Jobs did, calling it a "hobby" for the company. However the company sold a record 1.4m units of the Apple TV in the final three months of 2011 alone, bringing the total for 2011 to 2.8m.

Apple is set to launch the iPad 3 on 7 March and this could be an ideal platform to launch the third generation Apple TV which could feature a faster A6 (A5X?) chip, internal storage to allow for downloads, 1080p support, improved codec support, and the presence of the App Store.

What would you like to see in the third generation Apple TV? Or will you be waiting for Apple to launch an iTV later in the year? Let us know in the comments below.

Source: The Verge


February 23, 2012, 9:07 pm

Not sure they can do all that much to the actual hardware - what lets it down (in the UK specifically) is a lack of content!


February 23, 2012, 10:01 pm

I am more excited by this than the ipad3. Hope they have come up with something different this time. Smart TVs are really clunky and I really want a slick interface with quality apps not this DLNA ugliness. Please still be £99 though.


February 23, 2012, 10:11 pm

Maybe if they extended the App Store concept to the new Apple TV that could be fixed. It might make me interested in one if there you could get Apps like iPlayer, 4oD, ITV Player, Netflix, LoveFilm for it.


February 24, 2012, 12:43 am

Agree totally. At the moment it is a seriously crippled device, and adding even catch-up TV services would make up some of the shortfall.

I know this is merely a "hobby" for Apple, but they need to take this hobby a little more seriously.

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