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Apple touts 'incredible' demand for iPhone 5S


5S sold out
5S sold out

Apple says demand for the new iPhone 5S handset has been "incredible" on day one, and said it is already sold out in some stores around the world.

Reports this week that the Touch ID-enabled handset would be in seriously short supply on release date, and that seems to have come to pass judging by customer experiences on Friday.

Those who weren't in line early at Apple Store locations on Friday morning have struggled to obtain the handset, with no or severely limited supplies at network stores.

In the UK, hundreds of punters were turned away from retail outlets that quickly exhausted their supplies.

In a statement issued to AllThingsD, the company said: “Demand for the new iPhones has been incredible, and we are currently sold out or have limited supply of certain iPhone 5s models in some stores."

At the time of writing, all three colours at all three storage selections are listed to be dispatched in "October."

There are no such issues with the iPhone 5C, which is listed to be dispatched in 1-3 business days.

Were you able to pick up an iPhone 5S today? Let us know your initial impressions in the comments sections below.

Still waiting for yours? Check out our iPhone 5S review to discover what you're in for.


September 20, 2013, 9:12 pm

LOL Every year the same story. Just make more handset for launch. But nooo, it's better to claim immense popularity :D

Prem Desai

September 21, 2013, 2:09 am

Headline should read: "Apple still can't work out simple supply/demand - even after all the previous lessons learnt" or something to that effect.

How can stock run out in a few hours? Every time? Nonsense.


September 21, 2013, 2:12 pm

Just make sure you order a gold one otherwise, how else will everyone know that it's the 'new' version? ;)


September 21, 2013, 3:38 pm

Odd how they have commercially produced "Sorry, Sold Out" placards ready and to hand on day one? Such foresight!

However I see a slight typo in the placards - should read "Due to deliberate short stocking and media management..."

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