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Apple to be exclusive HBO Now launch partner

Luke Johnson

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HBO Now

HBO’s on-demand catch-up service, HBO Now will be exclusively available on Apple devices at launch, the network’s CEO has confirmed.

Making the announcement during Apple’s eagerly awaited Apple Watch launch event, HBO CEO Richard Plepler confirmed that HBO Now will only be accessible through Apple-made devices at first.

As well as being accessible through the full array of iPhone, iPad and Mac devices, the catch-up service will also be accessible through a dedicated Apple TV channel.

“We love Apple and all the extraordinary products that have captured the imaginations of people all around the world,” Plepler stated.

He added: “Apple is our exclusive partner at launch. All you need to get HBO Now is a broadband connection and a broadband device.”

Offering further details on the inbound service, he stated: “When you subscribe to HBO now you will have access to all our acclaimed original programming past present and future as well as our unmatched line-up of Hollywood blockbusters.”

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Set to launch in the US in early April, a HBO Now subscription will cost wannabe owners $14.99 per month.

Offering up an added incentive to jump on the HBO Now bandwagon early, Plepler revealed that users who subscribe in April will be offered one month’s free access.

Although Apple will be the exclusive launch partner for HBO Now, it is currently unclear how long this period of exclusivity will last.

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