Apple is experimenting with larger displays for future iterations of its iPhone smartphone, according to a report in the Wall Street Journal.
The iPhone 5S is likely to retain that 4-inch Retina Display, but future iterations of the device could upsize with the Journal claiming Apple is more willing to shift from its traditional strategy than in recent years.
The paper's sources claim Apple is particularly interested in recent tests for a 4.8-inch display, which could emerge as a potential screen size for 2014's iPhone 6 device. That device is likely to bring more changes than this year's expected incremental update.
According to the report, Apple is exploring potential growth areas in order to compete with Samsung, which continues to offer all manner of devices in all manner of sizes to suit a range of audiences.
An iPhone in a choice of display sizes would give potential buyers more choice in the face of infinite options from Samsung's Galaxy S and Galaxy Note smartphones.
Apple is expected to launch two new smartphones on September 10, an iPhone 5S and an iPhone 5C, neither of which are expected to offer a screen size larger than 4-inches.
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