Apple only launched its iCloud services a week ago and already it's facing a lawsuit after iCloud Communications claimed trademark infringements against the Cupertino company.
iCloud Communications is claiming that Apple’s heavy promotion of the iCloud product is damaging to its business and has even gone so far as to say that some of the features offered by Apple’s iCloud services are almost identical to the ones offered by iCloud Communications: “The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005." The lawsuit goes on to say: "However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.”
And what is iCloud Communications looking for, for this perceived infringement? Instead of actually naming its price, the lawsuit filed in Arizona District Court last Friday talks about “all profits, gains and advantages” as well as “all monetary damages sustained,” which could run to quite a few dollars. The lawsuit also calls for Apple to desist from using the iCloud moniker and “deliver for destruction all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material” with the iCloud name. Apple purchased the iCloud.com domain name from a company called Xcerion last April which rebranded itself as CloudMe.
While we can’t see Steve Jobs delivering all iCloud signs to the office of iCloud Communications for destruction, it could end up costing Apple a few dollars to sort out the matter as iCloud Communications on the surface seem to have a legitimate case – but as always with these lawsuits we may never see it come to court with Apple maybe preferring to settle in private.
Source: The Next Web