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This Apple Store could troll Samsung in the best way ever


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Apple is secretly planning to troll Samsung with a new (and awkwardly positioned) Apple Store in South Korea, apparently.

According to the Wall Street Journal, Apple has made inquiries about opening its first ever retail store in South Korea, Samsung’s home turf. Worse still, Apple has reportedly considered sites directly across the street from Samsung’s headquarters in the capital of Seoul. Apple is also said to be looking at locations near Samsung’s three-story flagship store in the posh Gangnam (yes, that Gangnam) neighbourhood.

Speaking to the WSJ, an Apple spokesperson said: “We have made no announcements about a store there."

Apple has struggled to break into the South Korea market, with most of its sales being reliant on third-party retailers. The country is dominated by local giants Samsung and LG, who hold a combined 80% share of the smartphone market.

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But with its booming tech scene, South Korea is a prime territory for Apple’s continued push into Asia. Apple has made much of its recent efforts in China, with the company now owning 36 official stores across the mainland. The Californian giant also has six stores in Hong Kong, and seven in Japan.

Apple recently unveiled its new flagship handsets for the year, the iPhone 7 and iPhone 7 Plus. But rival Samsung remains mired in controversy thanks to the ongoing Galaxy Note 7 recall, which was announced earlier this month in response to user reports of handsets catching fire. An internal investigation by Samsung uncovered a serious battery flaw that caused some Galaxy Note 7 units to generate excess heat, sparking a global recall of the month-old smartphone.

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Which brand do you prefer – Samsung or Apple? Let us know why in the comments.


September 22, 2016, 10:59 pm

Samsung. All tech companies nowadays have lost the ability to innovate. But Samsung are kicking Apples ass at doing the stuff do have, right. Better build, camera, screens, sensors, accessories. The battery issue is an unfortunate slip but in general they're all over Apple and have been since the S6/S6 Edge.

Apple used to be the best by stealing ideas and making them work really really well. Note they don't even have best in class build or tech, they're living on their mystique and past glory. Sadly, for the vast majority of consumers who don't care all that much, and those too scared to switch UI, they'll probably pull it off

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