As rumours surrounding Apple’s so-called iTV continue to grow, a report today suggests that Apple executives have been speaking to their counterparts in top media companies to discuss Apple’s plans for its TV platform.
A Wall Street Journal report quotes people familiar with the matter who have said that Apple executives have discussed their vision for the future of TV with media executives at several large companies.
Among those talking to the media executives is Senior Vice President Eddy Cue (right) and while the discussions have been “vague” in relation to specific software and hardware, Apple has outlined new ways its technology could recognize users across phones, tablets and TVs.
In one meeting the company even went so far as to outline how televisions in the future would respond to movement and voice – which ties in with a previous report suggesting Apple’s television would incorporate Siri - the intelligent voice recognition software found on the iPhone 4S.
However Apple didn’t go so far as to discuss licensing TV shows for its television platform and it is still unclear whether the TV would receive traditional broadcast or cable signals.
With Apple in talks surrounding the delivery of content to TVs, it seems as if its strategy is certainly advancing but toward what end is still unclear, and we’ll have to wait until 2012 to get a better idea.
Source: Wall Street Journal