The iPhone continues to be an incredible sales juggernaut for Apple with the company revealing it sold 48m handsets during the last financial quarter.
The firm managed to set a record for the July-September period, despite the new iPhone 6S range going on sale with only five days left in the quarter.
Meanwhile, Apple’s Mac line continued to buck the slowing PC market trends, rising 19 per cent year-on-year to 5.7 million units.
However, the fall of the iPad continued with a ten per cent drop form the same time during 2014. 9.8 million were sold during the period. Of course, those figures don’t count the yet-to-be-released iPad Pro, which may offer the firm a bump in the tablet category come next quarter.
Significantly, Apple is refusing to acknowledge how many Apple Watch units have been sold for the second straight quarter.
Overall, the outlook for Apple continues to be rather rosy. Those astonishing iPhone sales figures brought in $32 billion in revenue for the company. Overall revenue was totaled at $51.1 billion during the Q4 fiscal period.
The company recorded $12.5 billion in revenue from China, which is up 99 per cent on a year ago.
CEO Tim Cook said the results, which brought Apple a net profit of $11.1 billion, cemented the firm’s best ever fiscal year.
He said: “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion.
“We are heading into the holidays with our strongest product lineup yet, including iPhone 6S and iPhone 6S Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
