Apple has confirmed that it has acquired music recognition app Shazam, with the deal thought to be worth in the region of $400 million (around £300 million).
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
The cost of the deal, however, remains unconfirmed, with the $400 million figure coming from unnamed sources.
London-based Shazam is likely to see its music recognition technology integrated into a number of Apple’s core products.
The most obvious are Siri and iOS. Currently, you can ask Siri to ‘Shazam a song’, but that ability is likely to become native with the release of iOS 12 next year and hit recent iPhones and iPads thereafter. Apple’s Mac line should also get a taste of the new functionality, as macOS now supports Siri, while the firm’s delayed HomePod smart speaker is another obvious fit.
Beyond that, Shazam has a social feature that lets users see what top artists like Drake and Justin Bieber are listening to. This looks like a good bet to make its way into Apple Music, which was itself catalysed by Apple’s blockbuster Beats acquisition.
The main benefit of all of this is that, from some time next year, most Apple products should enjoy enhanced music recognition capabilities, especially on-the-go. This is turn should feed into the popularity of Apple Music, though what we obviously don’t want to see is the new Shazam functionality become exclusive to Apple Music subscribers.
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