During Apple’s keynote yesterday, buried among all the shiny new products, was a blatant jab at Windows users.
Speaking at the iPhone SE launch, Apple’s vice president of worldwide marketing Phil Schiller said: “The majority of people coming to the iPad Pro are coming from a Windows PC. This is an amazing statistic", which was fine until he added this:
“There are over 600 million PCs in use today that are over five years old. This is really sad. These people could really benefit from an iPad Pro.”
Now, as we all know, there are a number of reasons why somebody would choose not to upgrade their PC, including the prohibitive cost.
While Apple would like customers to purchase every fresh bout of "iDevices" year in, year out, it isn't a realistic venture for the world’s less well off. Especially when prices for Apple’s recommended alternative – the iPad Pro – begin at a hefty £599.
Not surprisingly, the jibe hasn’t gone down too well on Twitter:
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Do you think Schiller’s comments were inappropriate? Tell us why – or why not – in the comments below.