Home / News / Gadget News / Apple mocks "sad" PC users, and people are furious

Apple mocks "sad" PC users, and people are furious


Did Phil Schiller accidentally mock poor people?

During Apple’s keynote yesterday, buried among all the shiny new products, was a blatant jab at Windows users.

Speaking at the iPhone SE launch, Apple’s vice president of worldwide marketing Phil Schiller said: “The majority of people coming to the iPad Pro are coming from a Windows PC. This is an amazing statistic", which was fine until he added this:

“There are over 600 million PCs in use today that are over five years old. This is really sad. These people could really benefit from an iPad Pro.”

Now, as we all know, there are a number of reasons why somebody would choose not to upgrade their PC, including the prohibitive cost.

While Apple would like customers to purchase every fresh bout of "iDevices" year in, year out, it isn't a realistic venture for the world’s less well off. Especially when prices for Apple’s recommended alternative – the iPad Pro – begin at a hefty £599.

Not surprisingly, the jibe hasn’t gone down too well on Twitter:

Related: 9.7-inch iPad Pro vs iPad Air 2

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Watch: 9.7-inch iPad Pro – All you need to know

Do you think Schiller’s comments were inappropriate? Tell us why – or why not – in the comments below.


March 22, 2016, 3:19 pm

You cannot replace your pc with a ipad pro, it's just a big iphone after all there is nothing pro about it

Gareth Burleigh

March 22, 2016, 4:38 pm

When I'm out shooting events I shoot tethered to a 6 year old MacBook Pro. I wonder if I get an iPass from being 'sad'

Even while watching the event I thought it was a rather stupid thing to say

Gareth Burleigh

March 22, 2016, 7:49 pm

I shoot events tethered to a 6 year old Macbook Pro. Do I get an iPass from being sad?

I thought when watching the live event that it was a very stupid thing to say


March 23, 2016, 1:37 am

Aren't most ipad users using an ipad 2? How the hell old is that? Very sad indeed


March 24, 2016, 11:33 am

It's a marketing speech. If this is already offensive, you can find a 'problem' in every key note from anyone.

Steve Brain

March 24, 2016, 12:29 pm

iPad 4 here, no plan to upgrade it until it no longer works. Apple are a joke.

Steve Brain

March 24, 2016, 1:53 pm

2015, the year of the butt hurt. 2016, the continuation thereupon.
Apparently everything needs to be said delicately lest anyone offend anyone else. Political correctness gone insane.


March 24, 2016, 8:17 pm

Very debatable.


March 24, 2016, 8:17 pm

Sounds like outrage for the sake of outrage, really.

🇦🇺 Marshall

March 28, 2016, 3:57 am

And yet my >5 year old PC is still more capable than any iPad.

Phil the Shill. Talk about clueless.

Cameron Cook

March 28, 2016, 6:21 pm

I have a £400 office pc with a gt730 30fps on games low/medium 1080p if lucky.
Also my ipad 3 is still a very good and fast tablet why waste my money.
Anyways my new pc is coming tormorrow and it will wreck any apple machine.
I5 6600k
8GB ddr4 2133 mhz
Asus b150 pro gaimg/arua motherboard
(Graphics card will be left until amd and nvdia's new cards come out)
Seagate 1TB SSHD

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