Apple’s plan to halt slide in iPhone sales? Sell you refurbished ones
Let’s be real for a second; the new iPhones are bloody expensive, especially for Brits who’ve been screwed over by the post-Brexit vote collapse of the pound.
Likewise, Apple is dealing with a falling global appetite for its handsets amid more modest hardware improvements over the last two years.
These two factors don’t mix well for Cupertino.
So, the company has devised a solution that could help all parties; it has stared selling refurbished iPhones online (via VentureBeat).
It is only selling the iPhone 6S and iPhone 6S Plus at the moment and each handset costs 15% less than the asking price for new models.
The devices come with all the gear you’d expect with a new phone and will feature at least the iOS 9 software they originally shipped with. They’ve been cleaned, inspected, fully tested and fitted with replacement parts if needs be.
They also come with a one-year limited warranty.
Right now the scheme appears to be limited to the US as Apple is yet to update its UK ‘Certified Refurbished’ store.
Is 15% off a year-old iPhone worth it to you? Share your thoughts in the comments below.
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