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Apple’s Ping to be pulled from iTunes at the end of September

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Ping gone: Apple finally realises that its iTunes social feature wasn’t popular

In the wake of new Apple arrivals such as the iPhone 5 and the refreshed iPod range comes news of something that is disappearing from the company’s line-up.

The Ping social network will be shut down on 30 September. It is already closed to new members, according to the message that now pops up on iTunes if you blow the dust off the Ping icon and try to access it.

Apple added Ping as a feature to iTunes in 2010. At that time Apple went its own way by adding the system for recommending iTunes content to your friends rather than partnering with an established provider such as Facebook.

However, Ping never really took off and it became largely ignored. And that was despite the vast number of people using iTunes itself (often through necessity for syncing Apple products, instead of devotion, it has to be said).

It comes as no surprise that Ping is on the way out and its demise had been rumoured back in June. Apple’s latest Mountain Lion OS integrates Twitter and Facebook functions at the system level for Mac users, while a new version of iTunes for Mac and Windows, expected in October, will reportedly contain a Facebook ‘Like’ option.

Via The Verge

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