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Apple's Phil Schiller rejects cheap iPhone rumours


Cheap iPhone

Apple Senior Vice President Phil Schiller has spoken out against the current rumours concerning a possible cheaper iPhone.

Earlier in the week the Wall Street Journal reported that a low-cost iPhone was in the works, and would be launched some time in 2013.

In a recent official interview with China's Shanghai Evening News, however, Phil Schiller rejected the report. “Despite the popularity of cheap smartphones," he said, "this will never be the future of Apple’s products."

It seems that Apple is sticking to its premium product strategy. “Every product that Apple creates, we consider using only the best technology available," Schiller claimed.

Some may feel that a cheaper iPhone is inevitable in light of the prevalence of cheaper Android devices. Schiller, however, points out that it's not all about market share. "Although Apple’s market share of smartphones is just about 20 per cent," he said, "we own 75 per cent of the profit.”

Whilst this might seem to quash the rumours emanating from some major news sources, it's worth considering Schiller's words a little more closely. He doesn't, for example, define what he means by "cheap smartphones."

Any iPhone Apple produces will be a premium product. But of course, some phones can be consider as more premium than others. Just as the company managed to produce a cheaper iPad in the shape of the iPad mini without compromising on its premium philosophy, so it could conceivably find a way to produce a cheaper iPhone with a different marketing angle.

What do you think? Does this put to bed suggestions of a cheaper iPhone, or was Schiller choosing his words a little too carefully? Let us know via the Trusted Reviews Twitter and Facebook feeds, or through the comments box below.

Via: The Next Web


January 11, 2013, 10:38 am

It was so obvious it was false - having the iPhone 4 while the 5 is is out is the closest you'll get to 'cheap'.

Not sure who pays these top journalists.


January 11, 2013, 10:56 am

Iphone nano hopefully :) apple applications, no third party applications: i.e. safari, e-mails, calendar, contacts, ipod and video player, passbook - and MAYBE apple written facebook/twitter/instagram apps. All the stuff that makes the iphone an Apple product, and useful to people that need the core apps, without all the additional rubbish. - stops developers from needing to worry about yet another screen size, and allows non-smartphone converts to get a taste of a smartphone, or people that have smartphones but don't use it for much else other than the standard set of apps, to get one!

Sgt Lincoln Osiris

January 11, 2013, 12:22 pm

Don't believe it, that's what they said about a tablet with a smaller screen. Then ended up eating their words and releasing an iPad mini to catch up with others already at it and doing so well.

Matt Walton

January 12, 2013, 9:33 am

"Although Apple’s market share of smartphones is just about 20 per cent," he said, "we own 75 per cent of the profit.” Thanks for the confirmation that we already knew, namely that people pay WAY over the odds to own an iPhone. I no longer do.

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