Though there was no specific mention at its WWDC keynote, Apple has quietly revealed a new app aimed at making the transition from Android to iOS 9 easier.
Apple's Move to iOS app has been detailed over on the company's official iOS 9 preview website, under the header "Android Migration."
"Just download the Move to iOS app to wirelessly switch from your Android device to your new iOS device," reads the blurb. Then follows a pretty comprehensive list of content that the app will transfer.
Apparently, Move to iOS will securely (seemingly the iOS 9 buzz word) transfer contacts, message history, camera photos and videos, bookmarks, email accounts, calendars, and even wallpapers and DRM-free media from your old Android phone to your iPhone.
Move to iOS doesn't stop there either. It will also suggest free apps that you can download based on what you were using on your Android phone. Given that the iOS App Store remains better appointed when it comes to the very latest quality apps, this should presumably be a like for like process for most people.
Any apps that require payment, meanwhile, will be automatically added to your iTunes Wish List.
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Judging from the screenshot showing Move to iOS in action, the app will even cheekily suggest that you "Recycle this Android phone for free at any Apple Store." Isn't that nice of them?
Move to iOS will presumably ship with iOS 9 later this year.