Apple has promoted its design guru Sir Jonathan Ive to the newly-created title of Chief Design Officer in a move seemingly designed to relieve him of time-consuming managerial responsibilities.
The new position will see Ive take a more hands-off approach across Apple’s hardware and software product lines, while also leading the way on revamping the firm’s retail stores and the design of the company's brand new Cupertino campus.
Ive will sill be in overall charge of the Industrial Design and User Interface divisions at Apple, but is handing over the day-to-day responsibilities to senior members of his respective teams.
Alan Dye will become the VP of User Interface Design, while Richard Howarth will be the new VP of Industrial Design. The latter has worked on the iPhone since the beginning, while the former played a big role in the Apple Watch OS and the iOS 7 redesign.
In a memo sent out to Apple employees on Monday, CEO Tim Cook wrote: “Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time.
“Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.”
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Later in the memo, Cook added: “As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives.”