Jony Ive, Senior Vice President of Design at Apple, has designed a bespoke Leica camera for the (RED) charity.
Created in conjunction with Australian designer Marc Newson, Ive’s one of a kind Leica M will be auctioned in November for HIV/AIDS charity, Product (RED).
You can expect the Ive-designed Leica camera to sell for quite a sum, especially as your average Leica model retails for £5,000 already. In fact, it is expected to go for somewhere between $500,000 (£314,000) and $750,000 (£471,000).
The camera will be auctioned off on November 23 at Sotheby’s.
There’s only one Jony Ive Leica M camera and his influences on its design are certainly evident, especially when you compare it to various Apple products.
Described as having a “laser machined aluminium body” and “anodised aluminium outer shell”, the finish of the Leica M bares a strong resemblance to that of the Mac Pro.
Ive has also stripped back some of the features of the normal type 240 Leica M in his usual aim for simplicity. There’s no hotshoe on the Leica M for (RED) or port for an external viewfinder for example.
Despite taking 85 days and over 735 hours to manufacture, the Leica M for (RED) simply focuses on the basic functionality of the camera model. It still has a 24-megapixel full-frame CMOS sensor and a 50mm f/2 aperture lens.
During the production process, more than 550 models and 1,000 prototype parts were made and tested, just showcasing Ive’s perfectionism and dedication to a product.
The Leica M for (RED) could be a glimpse at what an Apple iCamera could end up looking like, and it certainly has a rather unreal, toy-like appearance to its perfection.
Jony Ive has the mastermind behind the new iOS 7 released at the end of September, which stripped back the original skeuomorphic textures of Apple’s mobile OS in favour of flatter, more streamlined designs.
Next, read our iOS 7 tips and tricks.