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Apple’s Jony Ive believes “we’re surrounded by anonymous, poorly made objects”

Sam Loveridge


Jony Ive

Apple’s Vice President of Design has given a little insight into the way Apple creates its products in a rare interview.

According to Ive, “we’re surrounded by anonymous, poorly made objects”. Of course, Ive didn’t mention the names of any rival manufacturers, but it sheds some light on the way Apple envisions its upcoming products.

“Objects and their manufacturer are inseparable. You understand a product if you understand how it’s made,” said Ive. “I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like. More and more people do. There is a resurgence of the idea of craft.”

No-one can deny the beauty and simplicity of Apple products, something that was always a focus of late Apple founder Steve Jobs.

Ive explains that Apple employees labour for extended periods on individual features of their products, including “months and months and months” spent creating the perfect iMac stand.

He outlines that Apple consumers don’t tend to be price driven, which is something that enables Apple to create such accomplished products.

“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care – just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made.”

Annually, Apple sells around 250 million iPhones, iPads and iMacs combined. Despite their best efforts, other manufacturers have come close to beating the iPad.

“We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity – for giving a damn.”

“We don’t take so long and make the way we make for fiscal reasons. Quite the reverse.”

Read more: iPhone 5S vs iPhone 5C

Via: Time


March 17, 2014, 9:51 pm

yes I agree Jony, Iphone 5C being one of them.


March 17, 2014, 10:25 pm

I wont pay a premium for a nice stand, or one less mouse button. Thats the difference for people who aren't well paid but like to have a computer, tablet or smart phone.

Charlie Moritz

March 18, 2014, 1:39 am

Let's be completely honest, this is a load of bull. Apple products are pretty and popular but they deliberately leave out features and tech in order to save more stuff for the phone they will release in 6 months. Apple is the perfect example of a company taking advantage of its user base by making everything incredibly expensive but trading on its name above anything else.

Take for example, the lightning port connecter and chargers for the phone. Do you think it did anything for the consumer to change the connector port? No. Nothing, and anyone that arguest that they like the new connector is truly dumb. It just charges the phone. But what it DID do is allow Apple to re-patent the connection hardware and make a ton of money by making all of the consumers accessories obsolete.
On top of that the iPhone charger has the lowest lifespan of any charger on the market, yet it is the most expensive. I have never in my life had a charger cable rip its cover to shreds in 1 year, but my sister's apple one did that, and when she went to find out how much it was to replace she was told it would be £10! JUST FOR THE CABLE. That's ripping consumers off and its shameful.

Rant over, Apple is evil.

Prem Desai

March 18, 2014, 6:24 pm

Will they start paying the young children more than 20p a days to create these quality products for consumers who are not price driven???!!!!

What a load of ??@@**&&!!!!!

The lightning cable is a good example of moneymaking: inside the lighting connector, there is a chip that does something supposedly very wonderful for mankind. Hang on, the other end is a USB connector. Now if you made both ends of the cable USB and put the chip inside the device, wouldn't that make a lot more sense??!!! It would certainly save people carrying their charging cable with them.

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