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Apple's HomePod could cost more than double the price of the Echo in the UK

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At WWDC 2017 Apple’s ‘one more thing’ was revealed to be the HomePod: a Siri-powered speaker that's focused on audio quality.

But it seems the device will be, shall we say, a tad pricey, especially when you compare it to one of its biggest competitors in the smart speaker market: the Amazon Echo.

Cupertino has confirmed when the HomePod launches in the US it will cost $349. Based on UK pricing for the tech titan’s new line of iPads, the HomePod could be priced anywhere from £325 to £350 when it hits the UK.

Related: WWDC 2017 Summary: All the biggest news, highlights and reveals from Apple's June event

Apple HomePod 5

If £350 ends up being the price of Apple’s HomePod, then you’ll be able to buy two Amazon Echos (£149.99 each) and an Echo Dot (£49.99) for the same price as the Cupertino-based company’s speaker entry.

That said, it’s worth noting that Apple isn't positioning the HomePod as an assistant. Instead, the company is touting it as a speaker that’s capable of outputting some awesome audio thanks to its seven tweeters and 4-inch subwoofer.

The HomePod’s brain also looks to be a lot more powerful than both Google Home and the Amazon Echo put together, with Apple’s A8 chip powering the device.

The HomePod will be released in December 2017 in the UK, US, and Australia, with more territories set to arrive after the initial launch.

Will you be picking up a HomePod when it launches? Let us know in the comments below.

Mike Walker

June 7, 2017, 4:50 pm

But the echo isn't touted as a home audio device so hardly a worthy comparison, try comparing against a sonos plus an echo price wise?!.

Dave

June 7, 2017, 6:36 pm

Rip Off

jimmy

June 8, 2017, 10:04 am

no audiophile would ever seriously consider an apple product. their track record on sound quality is abysmal.
better to get a decent speaker and an echo dot.

Herbie

June 8, 2017, 2:47 pm

Apple have always got away with making uncompetitive hardware by having great design and operating systems. They have never been state of the art in terms of features.
But this product doesn't have great innovative ground breaking design and doesn't have an operating system that makes it so intuitive you just want one - like Sonos.

So lacking anything "wow" Apple have decided to try and make the best hardware product. But its a game they can not win. Even if the product sounds great there are similar products at half the price and better products at twice the price. How long can they sit in the "me too" category and rely on the Apple badge to drive premium sales without adding thing "wow"? Time will tell but this is disappointing particularly because they haven't positioned this as a platform to further expand the promising Siri assistant.
Apple are beginning to remind me of Kodak who couldn't think beyond trying to make everything print. In Apple's case they've been stuck on music as their core focus since the iPod.
Meanwhile the world is exploding into all sorts of areas in the home and Apple are not playing.

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