Apple’s Eddie Cue has been appointed to the board of directors at Ferrari, the Italian car maker announced today.
Cue, vice president of Internet software and services and a 24-year veteran at Apple, said in a statement: “I am pleased and proud to become a member of the board. I continue to be awed by the world-class design and engineering that only Ferrari can do.” Cue has driven a Ferrari for the past five years.
Apple already has partnerships with nine car manufacturers with a view to bringing “Siri Eyes Free”, a version of the iPhone’s voice control software to them in the next year. Don’t be surprised if Cue’s appointment to the Ferrari board sees something similar on the way for the Maranello-based company.
Cue has worked in the past on iCloud, iBooks and the App Store, and now finds himself in charge of Siri and the troubled iOS Maps in the wake of Apple’s recent management shuffle. Ferrari could well be looking to benefit from his expertise in dashboard software – an area where it would be generous to say it excels at this time, at least in comparison to luxury manufacturers like BMW and Audi. After all, Apple is known for making beautiful, intuitive and highly usable interfaces, and these will be a big part of the future of high-end automobiles.
Surprised by Apple’s Eddie Cue getting a role at Ferrari? Any thoughts on how the arrangement will benefit either company? Drop us a line below with your comments.