Samsung may have stepped up its advertising game, but Apple is flexing its marketing muscles just as hard.
Apple has released a new behind-the-scenes advertisement for its Cookie Monster advertisement.
The original ad was released last month, and saw the Cookie Monster making use of the “Hey Siri” timer feature on the iPhone to help prepare some delicious baked treats.
“Go behind the scenes of the commercial, with Cookie Monster and everyone’s personal assistant, Siri,” writes Apple.
Check out the ‘outtakes’ below:
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And you can watch the original commercial below:
What’s your favourite thing to bake? And do you use a phone or tablet to help you cook? Let us know in the comments.