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Apple rumoured to be readying 68 million iPhone 6 units for launch

Andrew Williams


iPhone 5S vs iPhone 6
iPhone 5S vs iPhone 6

Apple’s first wave of iPhone 6s will be comprised of a whopping 68 million units according to a report by a Taiwanese publication.

Taiwan’s Business Weekly writes that the initial production order for the iPhone 6 will be far in excess of that of previous iPhones with 68 million units to be prepped.

Apple ‘only’ sold nine million iPhone 5S and iPhone 5C units in their first weekend of release, demonstrating quite how breezy this 68 million figure could make the stock situation come the iPhone 6 launch day.

Compared to Sony's rather stock-scarce launch of the PS4, Apple is quite good at providing enough stock for its fans at or around launch day, but there are reasons to question these latest rumours.

They come from sources within the Apple supply chain, which is a fractured thing at best. There’s also no mention of the new reported split in the iPhone line-up.

While anything but official, reports suggest we’ll see two new kinds of iPhone this year, both with a footprint quite different to the current iPhone 5S.

A 4.7-inch iPhone 6 is expected to be joined by a larger 5.5-inch version. With different screen sizes and different resolutions, it would mark the most significant hardware change since the series’s inception.

This may also be considered the first generation of iPhone not to be guided by the hand of Steve Jobs, the former Apple CEO who died in 2011. However, reports from April 2013 suggest that Jobs was working on iPhone 6 prototypes before his death three years ago.

The iPhone 6 is expected to launch this September, with invites to the launch likely to appear two weeks before it takes place. We have a month left in the dark, but we’re almost there.

Next, read our best mobile phones round-up

Prem Desai

July 11, 2014, 3:30 pm

They'd better get it right first time then ...!!!

That's a lot of phones.

Apple have a history of not getting it right first time which is why we have the usual 'shortages' at launch.

They also have a history of coming up with some fantastic excuses e.g. the Sun is not in line with Jupiter or something equally daft i.e. it won't be their fault ....


July 11, 2014, 4:58 pm

With the new iPhone 6 & iPad Air coming out I better sell my old iPhone & iPad before the value of it drops. I usually search 1-13 different sites to find the best offer, but I just found this company that compares all the buyback companies in one spot, it’s called RecomHub.

It’s like Kayak but for Apple Devices that show you all the offers in one spot.


July 13, 2014, 3:27 am

Well, first off you're commenting on rumour like it was fact. Secondly, considering the number of components and suppliers involved in bringing the iPhone to market on a specific day, in the correct numbers, Apple does a remarkable job. Predicting demand is not an exact science. Given the exponential growth of iPhone sales since inception, again, Apple have done a remarkable job in keeping the supply chain flowing. You only have to look at MS’ effort in supply chain management related to the Surface tablet to see how not to do it. Massive over supply due to an inflated view of their brand power. Being a crap product didn’t help either, lol. Based on your comments you’re obviously not an Apple owner anyway (although you will say you are) so why do you care?

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