Apple is at long last refreshing its iconic MFi branding
Here’s something die-hard Apple fans will find interesting: the Cupertino firm is switching up its iconic MFi licensing logo, ditching the famous iPad, iPhone and iPod illustrations for something a little more straightforward.
First introduced back in 2005, Apple’s MFi Program is a licensing scheme that allows independent manufacturers to plaster the coveted “Made for” branding on their products – provided, of course, they adhere to the firm’s high standards.
The branding has remained the same since its introduction, but could be about to change: ChargerLab has obtained a trio of illustrations Apple sent to manufacturers, along with a memo instructing them to update the logo on their packaging.
As ChargerLab rightfully pointed out, there are three notable differences between the original MFi branding and the revised set:
- The product illustrations have been replaced with a simple Apple logo.
- The products have been taken out of alphabetical order and arranged in order of popularity.
- The font has been brought in line with the rest of Apple’s branding.
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