Apple revenue falls as iPhone sales drop for first time ever

While Apple had openly prepared us for it last quarter, seeing it in print is still startling: iPhone sales have fallen, year-on-year, for the first time ever.

The company has announced it sold 51.2 million handsets in the first three months, down 16 per cent from the 61 million it shifted last year.

As the iPhone goes, so does Apple, and so the resulting revenue of $50.6 billion is also down from the $58 billion posted for the same period in 2015. Profits on the cash are also down 23 per cent.

Incredibly, it’s the first time the company has posted a year-on-year fall in revenue since 2003, when the iPhone was still a twinkle in Steve Jobs’ eyes.

Elsewhere iPad sales continued to slide with a 19 per cent fall compared with a year ago (10.3 million from 12.6 million).

The company’s Mac line, for so long immune from the downward trend of PC sales is now on the slide too. The 4.1 million sold were a 12 per cent drop from the April 2015 announcement.

There’s still no word on how many Apple Watches the company has sold a year into its life span.

OPINION: Not even Apple is immune from smartphones slowdown

If you think this is all bad news for Apple, try not to weep too much for the firm. It profited to the tune of $10 billion in the last three months and still has $233 billion hoarded away in cold hard cash.

Another bright spot is the announcement Apple Music now has 13 million paying subscribers, which is up from the 11 million stated in February.

CEO Tim Cook says: “Our team executed extremely well in the face of strong macroeconomic headwinds. We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”


Related: iPhone 8

The earnings call which follows the announcement often holds some clues as to Apple’s forthcoming announcements, so we’ll bring you word if anything of note is revealed.

More from TrustedReviews

LG Q8 finally brings the V20’s promise to Europe

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’


Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors


Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer


These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3


Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones


It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites


New WhatsApp feature could give Apple’s iMessage a run for its money