Apple has added a new page to its website explaining why it rejects certain apps. The move comes as it looks to clear up common misconceptions about why developers cannot always get their work onto the App Store.
Most of the reasons seem fairly self explanatory. Apple says that any apps with crashes and bugs will be rejected out of hand. Broken links, missing placeholder content and web content not formatted for iOS will also lead to an app failing to make the cut.
There are some more interesting reasons, however. Apple says it will not tolerate ‘substandard user interface’ and that all apps must be ‘clean, refined, and user-friendly’. That means funky menus and non–Apple style designs are out.
The Cupertino company also makes it clear that misleading descriptions and the submission of a series of similar apps will meet with its disapproval.
The new page comes as Apple readies itself for the release of iOS 8. The new version of the iPhone and iPad software was first detailed at the company’s WWDC event at the start of June and is expected to roll out in the next few weeks, after the launch of the iPhone 6 at its special event in California on 9 September.
Read more: iOS 8 vs iOS 7: What’s new?