Apple has reportedly informed independent retailers and mobile stores that it should prepare to display three different iPhones, with two new devices apparently on the way.
The report claims the stores will be receiving two deliveries on two dates, which ties in with expectations that Apple will be launching a flagship iPhone 5S and a budget iPhone 5C handset on September 10.
The third space? well that has seemingly been earmarked for the existing iPhone 5 model, which Apple will almost-certainly continue selling once the new devices have been unveiled.
The Telegraph speculates that the expected 'champagne gold' iPhone handset will occupy one of the spots, which is certainly a possibility.
Apple is yet to officially confirm its September 10 launch event, but it will likely time the announcement to coincide with (read: upstage), Samsung's planned launch event on September 4.
It wouldn't be the first time. Stay tuned for official word when it drops.