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Apple reports $7.7 billion profit and strong iPhone sales for Q3

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Apple has posted its Q3 2014 profits, and the figures are looking pretty healthy ahead of the iPhone 6 launch.

The company made $7.7 billion of profit for the quarter, which is up from $6.9 billion this time last year. Similarly, revenue was up to $37.43 billion from $35.32 billion last year.

What should really encourage Apple, though, is the news of strong iPhone sales for the quarter. It managed to sell 35.2 million handsets in this tricky period immediately before a hardware refresh. That's up from 31.2 million sold during the same quarter last year.

No doubt Apple's deal with China Mobile to distribute its iPhones in the country has helped considerably on that count.

Still, while all of this is in line with Apple's own expectations, these figures fell ever so slightly short of Wall Street's predictions. You can't please everyone, eh?

One area in which Apple exceeded even those pesky analyst expectations was in Mac sales. It managed to shift 4.4 million Macs in the third quarter, which is up from 3.8 million sold during the same quarter last year.

It's not all growth for Apple in Q3 2014, though. The company sold 13.3 million iPads during the quarter, which is down considerably from the 14.6 million tablets it managed to shift last year.

Again, this met Apple's expectations, but not Wall Street's, which seemed to be the general pattern of the company's Q3 earnings call.

Of course, the suits should be happy with the money that's set to pour in over the next few quarters. Apple is set to launch the iPhone 6 in two fashionably large form factors, while it should create an entirely new revenue stream for itself in the form of the much-anticipated iWatch.

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