After swooping in for DJ Zane Lowe, Apple has reportedly hired four Radio 1 producers to work on its music streaming service.
Back in February, it was revealed that Radio 1 star DJ Zane Lowe had quit his job to go and work for Apple in an unspecified capacity.
It soon became apparent that Lowe would be working on the curated content side of a future iTunes relaunch, which is likely to incorporate the acquired Beats Music subscription service.
Two months on, and Music Business Worldwide is claiming that Apple has poached four Radio 1 producers from the BBC to work on the project. One of those producers is said to be Zane Lowe's old producer, James Bursey, who is flying out to LA to team up with Lowe.
The other three producers are said to be staying behind in London to work from Apple's London offices. Particularly notable of these three is Natasha Lynch, who is behind BBC Introducing, Radio 1’s new talent programme.
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The producers are set to officially join up with Apple once Radio 1's One Big Weekend event is done and dusted on May 24.
An interesting addition to the report is that James Foley, the head of editorial at music subscription service Deezer, has left his post to join an unnamed competitor. With Apple evidently on something of a hiring spree for editorial staff, it shouldn't take much effort to speculate where he might be headed.