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Apple recruiting Google Maps staff


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Following the widespread panning of Apple's new Google Maps replacement for iOS 6, reports have emerged that Apple is buying up talent from Google's mapping department itself.

Apple's new Maps app for iOS 6 has been universally derided, and it's generally listed as a major weak point for the new iPhone 5. Indeed, if you're looking for a little Apple-inflected sympathy from us, you've come to the wrong place.

Make no mistake, the new Maps app is a considerable and somewhat embarrassing step back from Google Maps.

So it's interesting to note that Apple agrees. Not in so many words, of course, but as always in the world of major tech companies, a recruitment policy speaks a thousand words.

According to Tech Crunch, Apple has hired recruiters to target people who have worked on Google Maps. "Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract," says the report.

In fact it's the rather rudimentary state of Apple's new Maps app that is causing such talent to say yes. Google Maps has reached a point where it's pretty solid and only needs periodic updates.

The site's source - a contractor who worked on Google Maps - has revealed that many of his co-workers at Google have been tempted by Apple's persuasive recruiters and handsome wages.

He also believes that "Apple has a lot of catching up to do if it wants to build a robust mapping platform to counter Google Maps," which will involve getting "its own 5 million miles of street view data" - one of the big areas in which Google Maps rules supreme.

Of course, as the source points out, Apple can afford to throw as much money at the problem as it takes, so don't be surprised if it creates a genuine Google Maps rival over the next couple of years.

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September 24, 2012, 3:32 pm

I updated this weekend to IO6, the new maps seems OK. And I'm sure with updates it will get better. But--->

Now, the question is why did Apple dump Google maps. One theory is for self preservation, and users loose out. One theory yes, but has everybody forgotten the Maps App didn't have Turn-By-Turn. So is Google playing silly games here too, and basically gave Apple no choice?.


September 24, 2012, 5:35 pm

Its not as simple as that...
Google didn't actual make the app, apple did using google data and so, and google wanted to upgrade it more to bring it in line with android.

The deal with apple and google over maps, was set to run out, and if apple wanted to use google's data the price would have been amazing.

So these last few year its been buying shares and whole companys gps/data and so on (like25% control in tomtom)

So apple stopped updating its map, so when it brought out this one it would seem like a big advance...and to extent it is .. but people use maps to get to A to B ... not look at buildings in 3D (we have google earth for that)

What would google gain by making a free app for iso? ( someone help lol?)

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