Posting record quarterly revenue, Apple has revealed its Q1 financial reports with a staggering 47.8 million iPhones and 22.9 million iPads sold during the 13 weeks up to December 29 2012.
Despite Apple seeing increased sales figures across its leading lines, and with the company recording its highest quarterly revenue to date, the iPhone 5 manufacturer has seen its share prices continued to slide as it missed out on its forecast 50 million iPhone sales.
Although iPhone and iPad sales were up dramatically on the year ago quarter, Apple saw sales of its Mac and iPod lines dip dramatically during the 13 week period. With the iconic computer line seeing year-on-year sales slide from 5.2m to 4.1 million units, iPod sales continued to haemorrhage figures, dropping from 15.4m to 12.7m.
Whilst the company failed to hit its expected lofty heights, and with profits failing to rise from last year’s $13.1 billion marker, Apple saw quarterly and weekly revenues hit new highs with quarterly revenue figures up from $46.2bn to $54.5bn year-on-year.
“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”
Echoing Cook’s comments, Peter Oppenheimer, Apple CFO, said: “We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “We established new all-time quarterly records for iPhone and iPad sales, significantly broadened our ecosystem, and generated Apple’s highest quarterly revenue ever.”
Looking ahead to its Q2 report due later this year, Apple has predicted that it expects to see the quieter post-Christmas period generate revenue between $41billion and $43 billion.
Did you snap up new Apple products during the pre-Christmas shopping rush? Are you happy with Apple’s latest device or do you see the Cupertino company as having fallen behind the crowd? Share your thoughts on the matter with us via the Trusted Reviews Twitter and Facebook feeds or through the comment boxes below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
