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Apple Q1 reports reveal 47.8 million iPhones sold over Christmas period

Luke Johnson

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Apple iOS
Apple iOS

Posting record quarterly revenue, Apple has revealed its Q1 financial reports with a staggering 47.8 million iPhones and 22.9 million iPads sold during the 13 weeks up to December 29 2012.

Despite Apple seeing increased sales figures across its leading lines, and with the company recording its highest quarterly revenue to date, the iPhone 5 manufacturer has seen its share prices continued to slide as it missed out on its forecast 50 million iPhone sales.

Although iPhone and iPad sales were up dramatically on the year ago quarter, Apple saw sales of its Mac and iPod lines dip dramatically during the 13 week period. With the iconic computer line seeing year-on-year sales slide from 5.2m to 4.1 million units, iPod sales continued to haemorrhage figures, dropping from 15.4m to 12.7m.

Whilst the company failed to hit its expected lofty heights, and with profits failing to rise from last year’s $13.1 billion marker, Apple saw quarterly and weekly revenues hit new highs with quarterly revenue figures up from $46.2bn to $54.5bn year-on-year.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

Echoing Cook’s comments, Peter Oppenheimer, Apple CFO, said: “We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “We established new all-time quarterly records for iPhone and iPad sales, significantly broadened our ecosystem, and generated Apple’s highest quarterly revenue ever.”

Looking ahead to its Q2 report due later this year, Apple has predicted that it expects to see the quieter post-Christmas period generate revenue between $41billion and $43 billion.

Did you snap up new Apple products during the pre-Christmas shopping rush? Are you happy with Apple’s latest device or do you see the Cupertino company as having fallen behind the crowd? Share your thoughts on the matter with us via the Trusted Reviews Twitter and Facebook feeds or through the comment boxes below.

Toni F

January 24, 2013, 11:40 pm

They are falling behind, the galaxy player is trumping the ipod. My kids chose the 4.6 galaxy player over the new ipod. Apple needs to stop being so controlling. People think that you have to be rich to own an apple product when in fact most people had Apple first then woke up and realized how proprietary apple is and wanted freedom in a device. I know that's why I left . I started with the iphone then went from htc to the galaxy S2, S3. and finally the note2. I also just replaced my ipad 3 and sold it for the note 10.1 good choice IMO, and I don't intend to go back. Apple has a chance to catch up only if they're willing to make the right changes. I doubt they will tho.only time will tell.

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