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Apple Beats acquisition confirmed by now deleted Facebook post?

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Beats

Dr. Dre may have confirmed the Apple Beats acquisition through a now deleted Facebook post.

Late last night actor Tyrese Gibson posted a short Facebook video congratulating Dr. Dre on the Apple acquisition.

Probably under the influence of a couple of beers, Gibson even jokes that the Forbes list will need to be updated following Dre’s major windfall.

However, the video has since been pulled, as the acquisition has yet to be made official by either Beats or Apple, but not before TheNextWeb spotted it and speedy internet users ripped it to YouTube.

Warning – the video below has quite a bit of bad language, so consider yourself warned.

Original Story: Apple is planning to acquire Beats Electronics for an estimated $3.2 billion, according to a new report.

The deal for the headphone maker founded by Jimmy Iovine and Dr Dre would represent Apple’s biggest acquisition yet.

The Financial Times is carrying claims that Apple could complete the massive acquisition very soon, with an announcement to that effect coming as early as next week. However, there are still said to be details to iron out.

Though Apple is one of the most cash-rich companies around, it is not in the habit of making such large company purchases. Rather, the company tends to make numerous smaller acquisitions of promising start-ups, usually for a single specific technical feature that Apple wants to assimilate.

Beats, of course, is one of the biggest names in headphone hardware, which would have obvious benefits for Apple’s iPhone range. Of course, having Beats on board did little for HTC when it bought half of the company in 2011.

The failure of that particularly mobile partnership caused Beats to start buying back HTC’s shares just a year later.

Beats also launched its own subscription streaming music service, Beats Music, earlier this year. With downloads of traditional MP3 tracks through iTunes stalling, Apple could be looking for a way into the competitive streaming market currently dominated by Spotify.

It’s worth remembering that back in March 2013, Apple and Beats were said to be working on a collaborative music-streaming service. Nothing materialised, and Beats went on to launch Beats Music alone, but there was evidently an interest in Beats from Apple at that point.

Read More: 5 reasons why Apple might buy Beats

Prem Desai

May 9, 2014, 12:28 pm

Apple can buy any company it wants as it has the cash to do this.

This move is slightly ironic as Beats is about sound quality. There is currently no Apple device that you would use as a source for decent sound quality.

Or are Apple planning to change that too??!!

Zubeir

May 9, 2014, 3:43 pm

There are better sounding products and cheaper out. Its a fashion brand first. Marketing spiel makes it popular just like apple products.

garthbartin

May 9, 2014, 8:39 pm

Hate to break it to you buddy. Beats isn't at all about sound quality, there are many cheaper higher quality alternatives. Beats and Apple both make their money off marketing and branding, so in that respect the buyout makes perfect sense.

iFrank

May 11, 2014, 2:43 am

Beats became legends for doling out free headphones to the most well known athletes in the US and many managed to get themselves photographed wearing them.

They did the same for many competitors in the London Olympics, vouchers were issued and recipients collected their 'phones' from an office in central London.

I listened to some in Selfridges recently and to be fair they impressed me but I would not want the job of rating them. Sorry TR :-)

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