Apple opens Reserve and Pick Up system for Apple Watch in UK

Apple has finally made its Apple Watch available to buy from its UK shops through a new Reserve and Pick Up system.

It’s not quite at the point where you can casually walk into an Apple retail store to buy an Apple Watch, but today sees a major step towards that.

Starting from today, 17 June, customers in the UK, Australia, and certain select others can reserve a time to go to pick up an Apple Watch from an Apple store.

Once there, Apple reveals that “a Specialist will answer questions and help you try it on, so you can make sure you’re getting the right one.”

It’s a simple matter of selecting a store from the drop-down list in the new Reserve and Pick Up section of Apple’s website. This will instantly tell you if the basic Apple Watch with sports band is available at your selected shop, and when the next available reservation slot is.

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You then just need to sign in with your Apple ID and proceed with the booking process, at which point you can select your precise case and band combo (if it’s available).

This marks the first time that such an in-store purchase experience has been made available for the Apple Watch. Up to now, it’s been online-only.