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Apple might not meet iPhone 7 Plus demand this year


iPhone 7 Plus 3

Tim Cook has revealed Apple might not meet demand for the iPhone 7 Plus by the end of the year, during an investor call to discuss fourth-quarter earnings.

The company is hoping for a return to growth following declining sales year-over-year in several quarters this past year.

But it seems there could be some issues with fulfilling all iPhone 7 Plus orders, with Cook, when asked about iPhone 7 Plus production meeting demand, saying (via TechCrunch): "It’s hard to say. I believe that on iPhone 7 we will, on iPhone 7 Plus I’m not sure.

Related: iPhone 7 review

"I wouldn’t say yes at this point because the underlying demand looks extremely strong on both products but particularly on the iPhone 7 Plus vs our forecast going into the product launch."

It looks like Apple is somewhat on track at the moment then, but there are already delays when it comes to iPhone 7 Plus shipping, with some customers having to wait several weeks for their handsets.

iPhone 7 Plus

Cook was unable to say whether demand will be met based on the current situation. "It’s very hard to gauge demand when you’re selling everything you’re making," he added.

"So we’ll find out more through the quarter but we’re confident enough to give you guys guidance that we’re returning to growth this quarter, which obviously feels very good for us."

Related: iPhone 7 vs Galaxy S7

Apple faces an increasing amount of competition in the smartphone market, which has undoubtedly contributed to the declining sales.

But there is a big opportunity for the company to capitalise on the failure of the Note 7, which is no longer being produced by Samsung following the overheating debacle.

Apple CFO Luca Maestri said: “We are supply constrained on 7 and 7 Plus, when you talk about other competitors it’s not particularly relevant to us right now because we are selling everything we can produce.

"When we look at all these things in its totality, we think for the total company, we believe revenue is gonna grow. We don’t get into specific product from a unit standpoint giving guidance. We feel very confident for the trajectory of iPhone going forward.”

WATCH: iPhone 7 review

Let us know your thoughts on the iPhone 7 Plus delays in the comments.


November 3, 2016, 8:54 pm

I received a notification from "EE" my provider today offering me £50-00 credit because they cannot deliver the iPhone 7 Plus for several more weeks. I have already been waiting for nearly a month. Indeed, there is NO shipment date for the iPhone 7 Plus anymore.

Apple has simply got worse and worse since Steve Jobs died. Unless you are prepared to camp out overnight before a launch there is now NO chance of getting any of their products in any kind of reasonable time frame.

What is more, I understand that some of the features used to promote the iPhone 7 plus will not be available for the time being (e.g. depth of field on the twin camera).

Sadly with virtually no decent competition, Apple can get away with treating its customers with contempt.....


November 22, 2016, 11:49 pm

several weeks lol i have been waiting a month and a half now i pre ordered my jet black iphone 7 plus on october 4th with my contract provider "3" and i am still yet to receive it. If you ask me apple is a joke and they should be taking orders or even pre orders if the cant manage what they already have on there plate


December 3, 2016, 3:55 pm

I preordered a matte black iPhone 7 Plus with Three on the 18th October and I'm still waiting. I've been told it might not arrived until mid January. I'm fuming!

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