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Apple Maps chief fired over disastrous launch

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Apple Maps
Apple Maps

Apple has reportedly fired Richard Williamson, the manager in charge of Apple Maps following the service’s much-maligned launch, latest reports have suggested.

The launch of Apple Maps, an element of the iOS 6 update which replaced Google Maps as the operating system’s default mapping app for the iPhone 5, was uncharacteristic. Apple usually boasts high standards for its new products, but Maps was immediately derided by both the public and press for a number of problems and poorly-working features.

The furore, which caused Apple CEO Tim Cook to issue a public apology, is thought to have contributed to the forcing out of Apple’s mobile software head Scott Forstall. Now, the Apple Maps mess seems to have claimed another victim at Cupertino, with Bloomberg citing unnamed sources in reporting that Apple Senior Vice President Eddy Cue has given Richard Williamson his marching orders. The reports claim Cue plans to replace him in order to rebuild confidence in Maps.

What’s more, Cue is said to be seeking advice from satnav specialist TomTom (which already contributes information to Maps) in order to improve the service’s navigation and points-of-interest and landmark features.

Tim Cook’s apology promised that Apple Maps would improve the more users it has and as time goes on: “The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.” He also suggested that users should turn to rival mapping services from the likes of Google, Bing, Nokia and MapQuest in the meantime.

iOS users: are you still confident that Apple can save Maps, or have you given up on the service already in favour of alternatives? Let us know your thoughts on the matter via the Trusted Reviews Twitter and Facebook feeds or through the comments boxes below.

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