The new Apple MacBook with Retina Display sold an estimated 48,000 on the first day of online sales, early figures have suggested.
The polarising new notebook, which features just a single USB Type-C port, went on sale alongside Apple Watch pre-orders on Friday.
Slice Intelligence's estimates, which account for online orders only, report 58 per cent opted for the Space Gray version of the device, while 36 per cent went for the gold iteration.
While the numbers pale in comparison to the Apple Watch sales, which are thought to be around the one million mark, it’s still a significant figure for the company which took significant chances with the future-thinking notebook.
The new MacBook is very expensive, starting at $1299 (£999) is unable to offer the same power and battery life as the MacBook Air, while the lack of ports and the dispensing of the MagSafe charger has also split opinion.
It seems plenty of users were able to overlook those limitations in favour of the gorgeous Retina Display, the super-slim fanless design, the redesigned keyboard Force Touch trackpad.
Slice had some more interesting insights too. Apparently, 43 per cent of those buying the new MacBook also snapped up an Apple Watch pre-order.
The company also says 75 per cent of MacBook buyers had bought an Apple product in the last two years, suggesting its going to be one for the Apple diehards rather than those taking their first leap into the new Mac-centric world.