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Apple launches new sub-£900 iMac

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Apple’s move to introduce more affordable Mac products has a new addition, as the Cupertino-based manufacturer unveils a new sub-£900 iMac.

Cutting £150 from the iMac’s previously lowest price, the new 21.5-inch model offers a stripped back array of specs alongside a more affordable £899 price tag.

The entry level model is powered by a 1.4GHz dual-core Intel Core i5 processor, although has a 2.7GHz Turbo Boost option.

This sees the new, £899 iMac feature considerably less grunt than its 2.7GHz quad-core Intel Core i5 powered sibling which would set you back features a 3.2GHz Turbo Boost option but would cost you the more princely sum of £1,049.

Adding 8GB of memory and a 500GB hard drive, the new iMac also runs Intel HD 5000 graphics.

Despite featuring a reduced spec, the entry level iMac boasts the same, premium, brushed metal design as its more expensive brethren and comes preinstalled with OS X Mavericks. The all-in-one will be compatible with a free OS X Yosemite update when available later this year.

As with all Mac products, Apple has confirmed that the new iMac will benefit from the free iWork and iLife software packages which include programmes such as Pages, Numbers, Keynote and iPhoto.

Earlier this year Apple slashed the price of its new MacBook Air line while giving the compact laptops a considerable specs bump.

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