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Apple launches new sub-£900 iMac

Luke Johnson



Apple’s move to introduce more affordable Mac products has a new addition, as the Cupertino-based manufacturer unveils a new sub-£900 iMac.

Cutting £150 from the iMac’s previously lowest price, the new 21.5-inch model offers a stripped back array of specs alongside a more affordable £899 price tag.

The entry level model is powered by a 1.4GHz dual-core Intel Core i5 processor, although has a 2.7GHz Turbo Boost option.

This sees the new, £899 iMac feature considerably less grunt than its 2.7GHz quad-core Intel Core i5 powered sibling which would set you back features a 3.2GHz Turbo Boost option but would cost you the more princely sum of £1,049.

Adding 8GB of memory and a 500GB hard drive, the new iMac also runs Intel HD 5000 graphics.

Despite featuring a reduced spec, the entry level iMac boasts the same, premium, brushed metal design as its more expensive brethren and comes preinstalled with OS X Mavericks. The all-in-one will be compatible with a free OS X Yosemite update when available later this year.

As with all Mac products, Apple has confirmed that the new iMac will benefit from the free iWork and iLife software packages which include programmes such as Pages, Numbers, Keynote and iPhoto.

Earlier this year Apple slashed the price of its new MacBook Air line while giving the compact laptops a considerable specs bump.

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A. Mir

June 18, 2014, 6:57 pm

Apple got this one backwards. An ULV dual core CPU in a £900 desktop computer?! Where is the SSD? It should be standard today.

The Mid 2011 iMac was a great deal back then - the days where you could swap the RAM and HDD without hassle.

This is just screams "rip-off".


June 19, 2014, 7:27 am

Personally I would spend the extra £150 on twice the cores and clock speed, though a dual core that turbos to 2.7 would be OK for many. SSDs are great - and 500GB ones are only £170 these days at *retail*. But that's still a lot more than an HDD, and a sealed desktop can't really get away with a 128GB or 256GB drive. Presumably you can upgrade at order time.

Not sure upgrading a 2011 iMac's HDD could be described as hassle-free, but at least it was possible.


June 19, 2014, 8:13 am

Also note that the RAM cannot be upgraded from 8Gb on the new iMac as it is soldered onto the motherboard...

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