In the game of retail, it’s all about making it as easy as possible for customers to buy your products.
To that end, Apple has now launched in-store order collection in the UK.
From now on, products will have an “available for pickup” message on their web-pages.
If your product is in stock, it will say “available today”, and you’ll be able to collect the item within an hour.
Once you’ve checked out, you’ll receive an email from Apple confirming the pickup.
It’s also worth noting that another person can be nominated to collect an item on your behalf, but they’ll need some physical proof to do so.
You can also elect to pick up an item at a later date if there’s no current stock available.
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The company already offers free next-day delivery, and has a number of local pickup points around the UK also available to collect from.
However, despite being available in the US for some time, this is the first time UK customers can collect products in-store.
Have you bought any Apple products this year? Tell us why, or why not, in the comments.
Check out our iOS 9 features video guide below: