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Apple’s Jimmy Iovine apologises for sexist comments about women and music

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Jimmy Iovine
Jimmy Iovine, co-founder of Beats Electronics

Despite doing its best to avoid PR blunders, even Apple isn’t immune to the occasional gaffe.

Apple’s Jimmy Iovine, who helped co-found Beats with Dr Dre, has apologised after making comments deemed by some to be sexist.

Speaking during a CBS This Morning interview on Thursday, the music industry legend made a number of sweeping generalisations about women.

“I always knew that women find it very difficult at times – some women – to find music,” Iovine said at the time. “And this helps make it easier with playlists, curated by real people.”

Discussing how Apple Music came about, Iovine said: “I just thought of a problem: Girls are sitting around talking about boys. Or complaining about boys, when they have their heart broken or whatever. And they need music for that, right? It’s hard to find the right music. Not everybody knows a DJ.”

Unsurprisingly, Iovine’s comments sparked a social media outcry, which resulted in the Apple exec releasing a statement to soothe concerns.

Related: Apple Music vs Spotify

“We created Apple Music to make finding the right music easier for everyone – men and women, young and old,” the apology reads.

It continues: “Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men.”

Iovine added: “I could have chosen my words better, and I apologise.”

Do you think Iovine’s comments were out of line? Let us know in the comments.

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