Apple iTV rumours have once again kicked into overdrive as Apple CEO Tim Cook describes the television market as one which is "an area of intense interest" to the Cupertino company.
Speaking in a television interview in the US, Cook added fuel to continuing fire of Apple iTV rumours, offering the biggest hint yet that the iPad mini and iPhone 5 manufacturer is to expand into the dedicated television market in the coming months.
With the TV sector long known to have been a pet project of Apple co-founder and former CEO Steve Jobs, Cook, speaking with NBC, has revealed that Apple is actively looking into the television sector teasing "It's an area of intense interest. I can't say more than that."
Hinting that Apple could be on the verge of reimagining the TV sector with its first own branded Apple iTV television sets, Cook added: "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years."
Apple iTV Rumours
Long the thing of rumour and speculation, Apple iTV reports have circled the web for over 12 months with the company responsible for the iconic iMac desktop all-in-one and portable iPod touch tipped to be planning an Apple iTV launch for 2013.
Offering a potential insight into the potential expansion of the existing Apple TV streaming service, industry analyst and repeated Apple tipster Gene Munster last month added to the Apple iTV rumour mill with Apple iTV release date and Apple iTV price predictions.
Tipping the device for an autumn arrival, Munster predicted a November 2013 Apple iTV release date suggesting “It should cost $1,500 - $2,000 (£940 - (£1,254) and come in sizes from 42-inches to 55-inches.”
With the expected Apple iTV release date growing ever nearer, interest in the as yet unconfirmed device hit a peak shortly after the death of Steve Jobs with Apple's former talismanic leader quoted in his posthumously released biography as saying he had “finally cracked” the TV sector.
Based on an interview conducted shortly before his death, the Walter Isaacson penned Steve Jobs biography revealed that the iPod and Mac mastermind had stated: “I’d like to create an integrated television set that is completely easy to use.” He reportedly added: “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
Are you excited about the possibility of and Apple branded television set in the form of the repeatedly rumoured Apple iTV or do you think the company should focus on future generations of its existing speciality products such as the mooted iPhone 5S and iPad 5? Let us know via the Trusted Reviews Twitter and Facebook feeds or through the comment boxes below.