With Apple facing increased competition in the smartphone and tablet sectors, latest reports have suggested the Cupertino-based company could hold an Apple iTV event next month.
Whilst it is unlikely that the heavily rumoured Apple iTV television set will find its way to retailers until later in the year, industry insiders have suggested that Apple is planning an iTV themed event for March, with the TV based announcement to do the prep work for an eventual Apple branded TV.
Paving the way for the eventual Apple iTV unveiling, Jefferies analyst, and repeated Apple tipster, Peter Misek has claimed that an March Apple iTV event could see the iPhone 5 and iPad mini manufacturer launch a revised Apple TV add-on alongside the company’s repeatedly reported new TV platform.
“Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction,” Misek said in a note to developers alongside a speculative Apple roadmap prediction. Offering a potential insight into an eventual Apple iTV release date, he added: “We think a Sep/Oct iTV launch is being targeted.
Far from the first time Misek has spoken out on Apple iTV rumours, last year the industry analyst predicted that Apple’s first television set, which was reportedly the brain child of the company’s late co-founder and former CEO Steve Jobs, will enter production in May with Sharp creating panels for as many as 5 million Apple iTV units ahead of launch.
Kicking Apple iTV rumours into overdrive in recent weeks, the company responsible for the iPod has confirmed that is has hired LG’s former senior LED researcher, James (Jueng-jil) Lee pointing towards an imminent TV launch.
Offering further insights into the repeatedly tipped Apple iTV release, Apple CEO Tim Cook spoke this week on the television market, branding OLED displays as ‘awful’, a potential insight into what sort of panel the eventual Apple iTV will, and will not, feature.
“If you ever buy anything online and really want to know what the colour is, as many people do, you should really think twice before you depend on the colour from an OLED display,” Cook said speaking at a Goldman Sachs investment meeting.
Claiming that OLED displays are unable to “create an amazing experience,” the Apple head added: “What Apple does is sweat every little detail. We want the best display, and I think we got it.”
Would you be tempted by an Apple branded television set like the rumoured Apple iTV or would you be deterred by the inevitably high price tag and expected closed content system? Let us know via the TrustedReviews Twitter and Facebook feeds or through the comment boxes below.