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Apple is the “gold standard of technology companies”

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Gary Shapiro
Gary Shapiro

Gary Shapiro, president and CEO of the biggest consumer electronics association in the USA, has described Apple as being the “gold standard of technology companies”.

Shapiro made the claim while talking about the relative innovation of the biggest consumer electronics companies, going on to praise the company’s product focus, design innovation and marketing prowess.

Speaking at the CES Unveiled show in London, Shapiro was promoting the upcoming CES show in Las Vegas this January. CES is the largest consumer electronics show in the world and is run by the Consumer Electronics Association (CEA), the company of which Shapiro is president and CEO.

The show last year spanned 1.86 million square feet of exhibition space and this year will have over 3,000 exhibitors, including the likes of LG, Panasonic, Samsung and Sony, all of whom are likely to use the show to launch large swathes of next year’s product lines, whether cameras, TVs or tablets.

This year, just as at CES 2012, we’ll be on hand to cover all the announcements and bring you hands on reviews of all the best tech set to hit our shelves next year.

CES 2013

Shapiro was joined on stage by Steve Koenig, Director of Industry Analysis for CEA, and Shawn G. DuBravac, Chief Economist and Sr. Director of Research for CEA, who talked about the trends we can expect to see at this year’s CES. Chief among these was the idea of products that support smartphones and tablets as the hub of our digital lives.

These include add-ons that add extra sensor for things such as medical tracking or driver monitoring. It will then be the data from these new sources that will lead to new software and analysis companies which could be the household names of tomorrow.

Shapiro also boldly claimed that driverless, automated cars would also be on our roads within 20 years.

Are you looking forward to a future of driverless cars? Or is it next year’s next big thing that you’re more excited about. Let us know what you’ll be looking our for from CES in the comments below.

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