Apple gadgets could soon become much more adept at predicting user needs, judging by a report claiming the firm is greatly expanding the number of AI employees it has on staff.
Reuters says Cupertino is seeking 86 new employees to work on Machine Learning projects in a bid to challenge leaders in the space like Google, Amazon and Facebook.
Apple is also looking to hire a host of PhD students currently in the field, according to the report.
The firm is already seeking to make Siri more “pro-active” within iOS 9 as it seeks to match personal assistants like Google Now and Amazon’s new Alexa platform within the Echo speaker.
Facebook is also working on an ‘M’ assistant within Messenger that will ‘complete tasks’ for users, without them having to leave the app.
See also: Apple iPhone 6S review
While other giants are happy to track users every step of the way, Apple has often preached a less invasive approach when it comes to collating user data.
“They want to make a phone that responds to you very quickly without knowledge of the rest of the world,” said Joseph Gonzalez, co-founder of Dato told Reuters. “It’s harder to do that.”
What exactly does Apple have in mind? Maybe we’ll hear more about Apple’s efforts at its big event on Wednesday?
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
