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Apple is getting into the music-video production game

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Apple Music

Apple is actively seeking a video producer to produce content for its Apple Music platform, a company job posting has revealed.

The Cupertino firm is advertising for an experienced producer and project manager to take charge of “all music-related video projects,” 9to5Mac reports.

The listing has surfaced following a recent report from Pitchfork that claims Apple is now making music videos for artists such as M.I.A., Drake, Eminem and Pharrell Williams, all of whom are partner Apple Music artists.

The job listing reads: “We are looking for a video producer and project manager to lead across all music-related video projects for Apple Music & iTunes.

“This role is a fantastic and challenging opportunity for an individual with a video-production background with a proven track record in delivering video content projects for brands/artists/media outlets. A great opportunity for an executive producer of original content with a strong production network and history of working within the artist, media and entertainment communities.”

Today's news comes following recent reports that Apple is also seeking to employ music producers in order to create original content for its Beats 1 radio station.

This apparent transition from music distributor to music producer is notable, given Apple’s symbiotic yet often rocky relationship with major and independent record labels.

Related: Apple Beats 1: 12 hours with radio Apple

Is Apple moving towards becoming a record label in its own right? Or is it just seeking to distinguish itself from the streaming pack by offering exclusive original content? Share your thoughts in the comments below.

Dead Words

July 13, 2015, 9:33 pm

Apple Music vs. Spotify vs. Groove Music vs. Those-Other-Guys
Who will win? Or come out on top by just a few percentage points and claim it's winning when really it's irrelevant?

mary.peters13

July 27, 2015, 8:28 pm

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Lauren D'Silva

October 29, 2015, 5:49 am

Looks like a promising prospect. Would have to wait and see how it all pans out. Apple with their superior brand value, would definitely have the edge in the market. It would be interesting to see how it compares with brands like MJM Media(Toronto), who have been in the field for quite sometime now.

Dead Words

October 29, 2015, 11:20 am

Apple has the edge with brand value but as far as I can tell Apple Music has the same problem I have with the rest of their software. It's just boring and bland to use. Groove has more music under its wing and is a more complete music service and only gets better with every iteration. Spotify is well situated and has a firm user base and a lot of music. Other music services are all situated and are either well designed or aren't doing well. As of right now I honestly believe the only thing holding Apple Music up is Apple.

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