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Tim Cook defends Apple’s monstrous iPhone battery case

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Tim Cook

Apple’s recent unveiling of the iPhone Smart Battery Case has caused an aesthetic outrcry – but is it so bad?

Tim Cook has rushed to the defence of Apple’s new iPhone case, praising the accessory’s design.

Speaking to Mashable, the Apple CEO said: “You know, I probably wouldn’t call it ‘the hump’,” referring to widespread comments about the case’s lumpy exterior.

“As you probably know from being a user of this now,” said Cook, “one of the real insights here is, have you ever used other cases and tried to get them on?”

Cook reportedly described how other cases were too rigid, and complained about how hard it can be to get them on.

“If you make this solid all the way across,” said Cook, pointing to the areas where the embedded battery stops, “in order to get it on, you’d find it very difficult to get it on and off.”

“So the guys had this great insight to put the bend in along with making it a smart case,” he explained.

The Apple lead also explained how the iPhone Smart Battery Case isn’t for everyone – only select users will need to purchase it.

“If you’re charging your phone every day, you probably don’t need this at all. But if you’re out hiking and you go on overnight trips…it’s kind of nice to have,” he revealed.

iphone caseThe Apple iPhone Smart Battery Case

Related: Best iPhone 6 Cases 2015

The Smart Battery Case was revealed earlier this week, with the promise of giving iPhone 6 and iPhone 6S handsets 25 hours of extended usage.

“The Smart Battery Case is engineered…to give you even longer battery life and protection,” wrote Apple. “The soft microfiber lining on the inside helps protect your iPhone, while the soft elastomer hinge design makes it easy to put the case on and take if off again.”

It added: “On the outside, the silky soft-touch finish of the silicone exterior feels great in your hand.”

The general consensus, however, has been that Apple made a serious design gaffe. Many users complained that Apple should just make iPhones thicker, eschewing the need for a battery case.

Apple currently sells the Smart Battery Case for £79, offering it in two colour options – white and grey.

Share your thoughts on the Apple iPhone battery case in the comments below.

Apis Bull

December 10, 2015, 1:30 pm

Maybe give it for free ? Just an idea Apple (not short on cash are we)

MenAreLikeWine

December 10, 2015, 2:47 pm

I think this shows the folly of Apple striving to make their phones thinner and thinner at the expense of battery life. Most people couldn't care about a phone being 1mm thinner than last year. Most people would care about better battery life.

Tom Carter

December 10, 2015, 3:03 pm

Exactly, as said in the article I think most would be happier to have that slightly thicker phone to allow a larger battery, or even (shock horror) the thicker phone to fit a replaceable battery pack in

Zeus

December 10, 2015, 3:25 pm

I can't resist the temptation.. Humpgate. Yes I know not very original. But agree just make the phone slightly thicker. I will say this it doesn't look good but the case will probably fit in any and all accessories, My current spigen cover iphone 6s plus cover won't allow me to put my phone on a audio dock. My old Iphone 6 plus Spigen Cover wouldn't fit belkin Lightning cables. (the older ones)

DigitalFury

December 10, 2015, 10:17 pm

What an ugly POS with that hump. Have they gone insane over there, or perhaps it is a social or marketing experiment to generate negative comments like new coke?

LeeLee

December 11, 2015, 8:58 am

This is a brilliant example of why Tim Cook is a poor replacement for Steve Jobs...Jobs would have never allowed such a clearly sub-standard piece of design to be released into the market with an apple logo attached. Apple, under the stewardship of TC have created one after another desperate or confused products which initially get the fan boys delight (as they dare not disagree that an Apple product is crap as that would go against the shared wisdom of all other sheep) but once the dust has settled the sales numbers tell the true story i.e. the product is a novelty at best...Apple watch: failure/crap..iPad pro: giant iphone with a pencil: niche at best as it is still not a PC but ultimately crap....now this....Tim you sadly are not the man for the Job's job.

This product is a very very simple item and many other manufacturers have done way better with their version of this product. lets face it, Apple have taken a battery and vacuum sealed in in rubber, this is something you would expect out of a Chinese counterfeiting outfit not Apple. So interesting how one man can sink the Titanic eh?

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